The Effect of Drama By-Products on TV Viewing Behavior
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 102 === Under the trend of thought that advertisement equals to product, it is necessary to inverse the role media has been playing and reconsider what benefits by-products can bring to TV dramas or how to achieve greater beneficial effects, to not only benefitd...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/61208969048165455494 |