The Study in Museum Website Visitor’s Demand ─A Case Study of the “DISCOVERY CENTER OF TAIPEI”

• Main Authors: Shin-Bei Li, 李昕蓓
• Other Authors: Yung-Neng Lin
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/78w2j2

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 102 === Faced with fewer and fewer government subsidies and corporate sponsorship for the museum has become increasingly difficult to obtain. Limited budget, each museum’s funds must be spent on the blade. Therefore, effective marketing can ensure the existence of museum. The rise of social Internet has changed the lifestyle of people, on the use of information technology in the business sector show a benefit, gradually turned to education, culture and social services. IT show in the power of culture is the accumulative substance of various cultural digitization , such as manuscripts, articles, pictures, art, etc. To show the impact on education is Internet of teaching and distance learning. With the rapid progress of Internet technology, the use of computers and the Internet to transfer information about the museum is constantly increasing. Museum marketing presents in different ways. This is the traditional approach is limited by time and space factors. At present the museum website also increasingly diverse. This study aimed to explore the museum website vistor’s demand. Through literature review and interviews with experts, it can construct an effective indicator of the museum website vistor’s demand. Before the establishment of the Taiwan Museum website , through indicators can understand vistor’s demand. For example Discovery Center of Taipei website , it can understand vistor’s demand in this study. The results show that for the Discovery Center of Taipei museum sites, "good museum website" in: First, the content presentation demand: it has not only "About the Museum", but also to exhibit centered "permanent exhibition presentations and exhibition presentation." Second, website-related media usage demand: it hasn’t media too fancy, just complete and accurate "text, pictures, videos" for the media to use. Third, the website design demand: it can provide the complete "layout design and design consistency" and quality museum website environment. Fourth, the information content demand: Requires content must be "completeness, educative, accuracy" to be presented to the vistor.