| Summary: | 博士 === 國立臺灣海洋大學 === 航運管理學系 === 102 === The cross Taiwan Strait direct shipping link and the three-mini cross strait shipping links via Quemoy and Matsu islands have encouraged many mainland Chinese tourists visit Taiwan and its adjacent offshore islands. Taiwan’s government has perceived tourism industry is a very potential source to increase the Taiwanese income. Thus tourism industry between Taiwan and its offshore Islands has a great demand increase in the last several years. Travelling demands by aircrafts and ferries have greatly increased between Taiwan Island and its offshore islands as well. Therefore, this study is aimed at investigating passengers’ travelling mode choice behavior between these two transport modes. Questionnaires are distributed to passengers who have the experience to travel by both aircraft and ferry to offshore islands. There are 118 valid responses, and the Binary Logistic Regression technique is employed to analyze factors influence passengers’ transport mode choice behavior. Research results indicate the convenience of aviation is the key factor influencing passengers’ reveal preference as well as their stated preference to use the air transport mode. On the other hand, safety and reliability are the major factors positively influence travelers’ reveal preference and stated preference to select ferries as their vehicle to visit offshore islands. Finally, conclusions and suggestions based on the results are provided to ferry carries and air carriers to improve their management strategies.
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