Predicting Consumer's Behavior Intention to Adopting Green Logistics Service Provider Based on Theory of Reasoned Action
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 102 === With the importance of the environmental issues, many industries focus on sustainable development strategy. In logistics industry, if company provides the green logistics service, it will become differentiation strategy in the market, and increase the operation...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rccz72 |