| Summary: | 碩士 === 國立臺灣海洋大學 === 水產養殖學系 === 102 === Nowadays, there is a boom in regards to seafood consumption around the world and
the new generation has become healthy consumers. However, the supply by the capture
fisheries decreases dramatically from time to time since most of the sources are heavily
exploited. However, aquaculture appears as an alternative to supply the increasing
demand for seafood products. During the last decade, tilapia has become an important
trade species as a principal component of subsistence fisheries. Nowadays in America,
tilapia production has been increasing slower than Asia. Tilapia production for
Americas is distributed around USA, Mexico, Honduras, Ecuador, Costa Rica, Brazil
and Colombia as the larger producer, and the rest of the countries appear as small
producers. In case of Central America, the countries Honduras and Costa Rica are the
largest producers counting with 80% the total production in Central Region while
Guatemala counts near to 10%.
The aim of this study was to identify the differences between Guatemala and Honduras
tilapia industry by using three social business analysis, which are Porter’s Diamond
Model, Competitiveness analysis and SWOT analysis to explain the indicator of the
different performances of the two countries in the competition of Central America
tilapia industry. Honduras was taken as a model since it is the second largest producer
in Central America and apparently has the same level of competitiveness as Guatemala.
Even though tilapia industry in Guatemala is considered a new industry that starts to
grow up. Therefore, it is necessary to develop a value chain where different
stakeholders coming from the private and public sector are involved to become the
industry competitive such as the Central American countries.
Our result show that Guatemalan’s tilapia industry appeared to have a positive view
regarding the natural sources, aquaculture structure. Since aquaculture in Guatemala is
a young industry. It is weaknesses in the responses was especially for demand
conditions, supporting industry, capital invest, management and administration. To try
to gain competitive position some factors shall be improve and the deficiencies shall be
eliminated to provide Guatemala a broad competition. Therefore to increase the
competitive situation of Guatemala tilapia industry, the major challenges are to reduce
the production cost and conciliate the economic performance
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