A Study of Players’ Participation Motivation and Environmental Attributes on the Game Satisfaction of Challenge Family Taiwan

• Main Authors: Chen, Hsu-Hsiang, 陳旭祥
• Other Authors: Chen, Mei-Yen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/61740756001992105566

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 102 === The purpose of this study is to investigate the motivation and satisfaction of the environmental impact of property of triathletes who participated in 2013 Challenge Family. The study collected relevant data using questionnaires, and the criteria of the survey includes Participation Motivation Scale, Environmental Attributes Scale, and Participation Satisfaction Scale. The research was conducted by means of convenience sampling. Data is processed by SPSS19.0 and analyzed based on Descriptive Statistics, Independent Sample t Test, Independent Sample ANOVA Analysis, Post-hoc Comparison Method, Pearson Correlation Analysis, and Multiple Regression Analysis. The results and findings are as follows: most triathletes are males, with an average age at 36, education background of university or college, incomes of 58,000 NTD, and workers in industrial and commercial service account for the majority. Triathletes with different educational background have significant differences in terms of attractiveness on Participation Motivation; those with different educational background perform differently in the aspect of Landscape benefit facets in Environmental Attributes on. Also, Participation Motivation and Environmental Attribute show considerable positive correlation with satisfaction. The four variables: Self-expression in participation motivation, attractiveness and safety and landscape in Environmental attributes have great predictive power on satisfaction. The results will be provided to tournament organizers and government departments to promote triathlon events by enhancing participation motivation of triathletes, optimizing the environmental impact of property, elevating quality of service and administrative efficiency, and improving satisfaction of participants. Efforts should be made to achieve comprehensive planning of the event and leverage differentiating marketing with the aim to enhance the overall quality of triathlon events. By promoting triathlon events, the goal is to create a better environment and bring more benefits to triathletes.