A Study of Users' Needs to Virtual Community Services of Sports Websites

• Main Authors: TSENG, WEN-LING, 曾文伶
• Other Authors: YANG, MEI-HSUEH
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/65095785231114109996

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 102 === The developments of internet and technology have dramatically changed our daily life. Internet has become one of the most important channels to search information and do communication. The study is to investigate the virtual community services of sports websites and users' needs. “Content analysis” and “web questionnaire” have adopted in the study. First of all, we used content analysis to study examined the different virtual community service on current of 20 online sports websites. At the same time, the researcher used questionnaire for online user object by using those virtual community service. Effective questionnaires are 338 copies. All data was analyzed with descriptive, independent t-test, and one-way analysis of variance by SPSS 22.0 version. The research results are as below: 1. “Subjectlized information service” and “home link means” are the most emphatic items of the virtual community services of the sports websites. However, “entertainment services” and “personalized design means” are not. 2. Various the virtual community services of the sports websites to “subjectlized information service” the smallest difference to “entertainment services” the biggest difference. Services Presentation places “home link means” the smallest difference, with “personalized design means” the biggest difference. 3. “Subjectlized information service” and “searching design means” are highly needed of users’ needs. “Customer support service” and “personalized design means” are not. 4. There was no significant difference in the needs of different backgrounds the virtual community services of the sports websites. 5. Services provided by the virtual community services of the sports websites and users' needs differ services to “entertainment services” and a relatively large gap between the needs of users, the service presentation to “searching design” and the relatively large gap between user requirements. According to the results of the study, it will provide applicable suggestions for manager, users and future researchers of the virtual community services of the sports websites.