A Study of Consumer’s Need to Cable TV Digital Service in Taiwan

• Main Authors: LU, Wen-Chieh, 盧文潔
• Other Authors: Yang, Mei-Hsueh
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/21044939472319788013

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 102 === The purpose of this study is to explore the consumer’s need of the cable TV digital service. In the first place, the study adopts the content analysis method to understand the digital service status among 14 cable operators in Taiwan. Additionally, the Internet questionnaires which content refers to cable operators’ cable TV platform of digital service is to collect the level of consumer’s need and 422 valid questionnaires were collected. Finally, according to the conclusion, this study has proposed specific recommendations for the cable operators of the cable TV platform, consumers, and further researchers. The findings of this study are as follows. 1. “Internet management service”, “personal video recorder service and “electronic program guide service” in the cable TV platform provided by cable operators were the highest then others. 2. “Internet management service”, “video channel service”, and “electronic program guide service” of consumer’s need have the highest level. 3. “T-commerce service”, “E-Learning service”, and “Life information service” among the cable operators’ cable TV platform have a large difference. 4. There have significant difference in “Internet management service”, “E-Learning service” and “electronic program guide service” across various commsumer’s “age”, “occupation”. 5. There have significant difference in “Internet communication service”, and “E-Learning service” between the consumer’s need and the cable operators.