A Study of Job Search Mobile App’s Usage Intention - Taking “104 Job Search” as an Example

• Main Author: 倪敏玉
• Other Authors: 王希俊
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/eb59v9

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 102 === In recent years with the popularity of smartphones and tablet PCs, mobile application is becoming increasingly important for business promotion. Many job search websites are launching mobile applications to meet the needs of job searching and recruiting and to increase related advertising revenue. There are few studies about job searching via mobile application now so this study is investigating and exploring how businesses can effectively use mobile application to meet the need of job searching and recruiting. This study is a multi-dimensional study of usability, satisfaction, and Usage Intention to use mobile application with "104 Job Search" as an example. It utilizes an online questionnaire on a nonrandom convenience sample of 104 job website members via a "104survey" platform and quantitative analysis to verify whether or not the mobile application can extend the service of website business. This study concludes that job searching websites shall pay attention to integrating the user interface with individual needs, real-time information updates and simplifying searching and monitoring availability and response time of the system. Also the study suggests that job searching websites shall work with mobile device vendors to provide the mobile application as part of built-in applications to increase the potential application usage. At the same time, the job searching websites shall use marketing campaigns to enhance brand image and loyalty and to increase the usage of their mobile applications.