A Study of the Effect of Chinese Basketball Association League Spectators' Experience Quality toward Loyalty Intention --Taking Beijing Jinyu Team as an Example
碩士 === 國立臺灣師範大學 === 體育學系 === 102 === This study purposed to examine the effect of Chinese Basketball Association League spectators' experience quality toward loyalty intention. Field questionnaire surveys were administered through sample survey to the spectators presented at the home games of B...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74s2zk |