The Correlation Study of Audience motives and Satisfaction in 2013 Taiwan Open of Surfing

• Main Authors: Shih-Lei Lee, 李世雷
• Other Authors: Chia-Wen Hung
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/4b92yy

碩士 === 國立臺灣師範大學 === 體育學系在職進修碩士班 === 102 === The purpose of this study was to investigate the correlation and demographics of the audience with respect to their motives and satisfaction in 2013 Taiwan Open of Surfing. The study based on judgment sampling was conducted by questionnaire, and the audience in 2013 Taiwan Open of Surfing was the object of the study. According to the 387 valid questionnaires, the data was analyzed by means of descriptive statistics, One-way ANOVA, Scheff’s method, and canonical correlation analysis. The conclusions and suggestions were as follows. Firstly, regarding the demographic variable, most of the audience in Taiwan Open of Surfing was male, between21-30 years old, single with bachelor degree, military officer, government official or teacher and receiving relevant information from Facebook. Secondly, as for the discrepancy between watching motives and satisfaction relating to various demographic variables the results differentiated greatly between different ages. Besides, students, military officers, public officials and teachers often joined surfing activities. However, satisfaction questionnaire of those people had lower scores compared with participants of other occupations and inferred that both students and government employees had more requirements about Taiwan Open of Surfing. Thirdly, as for different demographic variables concerning to Taiwan Open of Surfing, watching motives are positively related to watching satisfaction. The first Canonical Correlation: There were positive relationship among personal preference and watching motives, social network, the performance of the professional surfers, and the quality of environment. The second Canonical Correlation: There were positive relationship among the aesthetic in sport and watching motives, professional development, watching satisfaction, and field equipment.