綠建材的市場推廣-導入[跨越鴻溝]的行銷策略

碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 102 === Due to global warming and climate changing over the past few years, all countries in the world started to put efforts on protecting this planet. Taiwan government also set up the green building materials mark system in 2006 to require constructor...

Full description

Bibliographic Details
Main Author: 汪憶芸
Other Authors: 陳文華
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/s752db