The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory

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碩士 === 國立臺灣師範大學 === 管理研究所 === 102

Bibliographic Details
Main Authors:	Kuan-Ting Chiu, 邱冠婷
Other Authors:	Shih-Ju Wang
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/93570759312145966527

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