The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory

The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory

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碩士 === 國立臺灣師範大學 === 管理研究所 === 102

Bibliographic Details
Main Authors: Kuan-Ting Chiu, 邱冠婷
Other Authors: Shih-Ju Wang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/93570759312145966527
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spelling ndltd-TW-102NTNU54570032015-10-13T23:22:15Z http://ndltd.ncl.edu.tw/handle/93570759312145966527 The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory 目標、成果預期與論點品質對品牌態度之影響：趨避理論的觀點 Kuan-Ting Chiu 邱冠婷 碩士 國立臺灣師範大學 管理研究所 102 Shih-Ju Wang 王仕茹 2014 學位論文 ; thesis 94 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立臺灣師範大學 === 管理研究所 === 102
author2 Shih-Ju Wang
author_facet Shih-Ju Wang
Kuan-Ting Chiu
邱冠婷
author Kuan-Ting Chiu
邱冠婷
spellingShingle Kuan-Ting Chiu
邱冠婷
The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory
author_sort Kuan-Ting Chiu
title The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory
title_short The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory
title_full The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory
title_fullStr The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory
title_full_unstemmed The Impact of Goals, Outcome expectancy and Argument Quality on Brand Attitude: A Perspective of Approach-Avoidance Theory
title_sort impact of goals, outcome expectancy and argument quality on brand attitude: a perspective of approach-avoidance theory
publishDate 2014
url http://ndltd.ncl.edu.tw/handle/93570759312145966527
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