A Research on the Application of Contrastive Culture

• Main Authors: Shih-Lun Chen, 陳世倫
• Other Authors: Ta-Long Lin
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/51089243615105109987

博士 === 國立臺灣師範大學 === 美術學系 === 102 === Saussure’s research reveals the insight into the structure of modern linguistics. Saussure addresses the pioneering concept of synchronicity and draws linguistics into the field of semiology. By the dualism of signifier and signified, Saussure establishes the foundation of semiology. In 1965, the researches combined the influences from semiology, structuralism and formalism and built up the theoretical system of narratology. Roland Barthes proposed that narratology generally refers to the narrative works, its analytic theories and other linguistic or non- linguistic works, such as movie, comics, advertisements, design, etc. In this research, the theory of narratology is applied to explore the innovative method in design. The linguistic impacts are studied in the field of narratology. Robert Kaplan also addresses the similar concepts: he presents the structural differences of five languages with five kinds of drawing lines to describe the various ways of thinking. In this research, the method of semistructured interviews was applied. Seven linguistic experts were interviewed and revealed the special characters of five languages, which include English、Semitic、Oriental、Romance and Russian. In order to discuss the linguistic impacts on narrative works, the advertisements of Harvey Nichols, which are skillfully composed by the idea of five languages and successfully deliver the distinguishing features of each language, were taken as samples for case studies. The analysis is proving the possibility of utilizing the linguistic features in design creation. It is concluded that Kaplan’s “Patterns of Written Discourse” can be applied into “Patterns of Design Thinking” in this research. This conclusion has applied in product design (communication devices) and result in diversified creation. The results of this research provide both designers and educators an innovative thinking mode or method for creating significant designs and narrative works.