| Summary: | 碩士 === 國立臺灣師範大學 === 美術學系 === 102 === By utilizing social news events as wedge, this work attempts to present various situations of life and death we meet nowadays through the form of poster design. The creative theme is composed of three topics respectively: “economy”, “gender” and “food safety”. Touched by the rise of consumer goods prices and similar issues of living expenses, we try to understand how people react to the modern materialistic life and how the economic environment affects human life with its movement. While discussing how people are manipulated and affected in the entire global economic system where they can’t hide from fighting with the problems of basic survival and consumption, we reconsidered and constructed the creative concepts of living expenses and economic issues. “Gender issues” come from the perspective where women are treated as displayed objects and are restricted by the gender ideology of their societies they belong to. In such social environment and media culture today, female body are emphasized and amplified while overall personal qualities are ignored; the slang “business line (cleavage)” is an obvious example. Through these views, we tried to identify the role women play in today’s society and the conflicts between feminism and gender inequality. While looking for the answers, we realized that this may be the contemporary impression of women on the journey of the entire gender development, and we figured out the past examples and contemporary significances of how women are set to be exhibited items and tried to present individual understanding and interpretation with creation. The food safety issue comes at the last. “Food safety” has become the major issue for news about consumption in all media in 2013. The most basic survival condition for human beings, food, is facing unprecedented challenges which endanger our lives. With these events as the core concepts, we generated the interpretation and some creative ideas for food safety. Finally, the core concept of “floating world” was reached through the discussion of the three dimensions and was presented by posters with historical and cultural backgrounds. The work was then further dissected and analyzed for the visual carrier as the main presentation method of the entire creation series.
Semiotics is the basic theory for creation analysis, by which we can discuss and organize the visual symbols of works. In the visual presentation of this creation series, “balloon” is the main subject of the concept of “floating world”, and the way they combine all topics and convey the connotation of each topic is also analyzed by semiotics. We tried to use “balloon” as the unified visual element for this series and to develop diverse application modes of balloons through different topics. The overall direction of this research is expected to depict the outline of modern human survival issues. By being presented in the form of poster, we tried to integrate “balloon” with the concepts of the three main issues in order to capture the content of “floating world image” and the way to present it.
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