| Summary: | 碩士 === 國立臺灣師範大學 === 美術學系在職進修碩士班 === 102 === The first chapter is about the whole introduction and the main searching scheme, including the explanations of specific words in art market field such as artist, gallery, art museum, art collector, art media, art critic, curator, art auction etc. indicate briefly the functions of each role or organization in art industry and also their complicated relations.
The second chapter is about the link between an art gallery and the visional art industry. According to chapter one, describe further but shortly the developments processes in five parts: 60s, 70s, 80s, 90s to 2000, and from 2000 until present. Also, point out the relationship between gallery and artists, gallery and art collectors.
The third chapter, the development history of Insian Gallery. In this chapter, through the first-hand interview and past documents, present every stage and all the details of art business strategy in the past almost thirty years. Indicating the background of the early 80s, the founder, Mr. Ou Hsien-Cheng, gave up his work in construction industry, he went to Taipei and then involved in the frame business for posters and art works. He not only established Insian Gallery but also created an art auction house in 90s. After serious consideration, the auction house was closed and Mr. Ou re-focused on the gallery business. He started a new business planning from 2000, for example, on one hand, the space of Insian gallery was expanded, on the other hand, exhibition programs were lightly changed. Finally, there is also the fact of passing the flame to next generation.
The forth chapter, exhibition program studies of Insian gallery. There are totally five cases: “Homage to First Taiwanese Art Generation” in 1996, “Expectation for New Century” in 2001, “Teh Chun Chu’s Solo Show” in 2005, “ The Empire Strikes Back” in 2008, and “Happy Animal Party--Hung Yi’s Solo Show” in the Hakone open-air museum in Japan in 2013. There five exhibitions organized by Insian Gallery are the growing proofs during these years, are also the meanings of vitality and international vision for the future.
The fifth chapter, research conclusion. Considering the history of Insian Gallery as the essential core and spreading from this point. Discussing the situation of Insian Gallery in Taiwanese art industry and analyzing its business strategy including auction house operation, basic root from first generation artists, Chinese-born artists’ wave in art market, space expanding and dealing with the new generation artists.
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