| Summary: | 碩士 === 國立臺灣師範大學 === 社會教育學系 === 102 === At the year of 2008, Taiwan open the gate for Chinese tourists. Afterwards, the amount of PRC travelers increased rapid, especially the number of the tourists in National Palace Museum (NPM), as NPM is widely regarded as one of the must-see spots. Facing the huge amount of Chinese tourists, NPM also encountered great impacts and many disputes, which shows the insufficiency of space at the present stage. Therefore, in order to redefine the role in the world stage, NPM started to introspect itself for tourism by resetting the tourist strategies.
This study hopes to explore not only the tourist gaze of those Chinese tourists in Taiwan, but also the phenomena caused by Chinese tourists in NPM. With deep interviews and document analysis, we hope to understand not only the tourist gaze of those Chinese tourists who come to visit Taiwan, but also the responses from the NPM administration for those phenomena at present stage.
For those Chinese tourists, they have been holding a lot of illusions for Taiwan when expecting and planning their visits here. They become modern pilgrims, with the mood of pilgrimage to come to Taiwan. NPM becomes one stop in this pilgrimage. At the same time, they try to gather different symbols during the trip and make it objectify. Facing the huge amount of Chinese tourists, NPM also encounters a great impact and many disputes. It engages in introspection by positioning the character in the world, resetting the tourism strategies and working out the counter-measures such as extending the opening hours and controlling the amount of people. In the future, NPM also wishes to become an international museum by regarding tourist reflectivity as self-improvement criteria.
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