民間司改會社會行銷《法官法》與公民參與司法改革關聯性之研究

• Main Author: 胡芳瑄
• Other Authors: 李瑛
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/70960333905935273527

碩士 === 國立臺灣師範大學 === 社會教育學系 === 102 === The study aims at exploring the social marketing strategies of the《Judges Act》espoused by the“Judicial Reform Foundation” (JRF) based on the perspective of civic participation. A qualitative research design is adopted to collect data from the three target customer groups of the social marketing. The data analyses focus on (1) the social marketing design of the JRF, (2) the relevance between the social marketing design and the promotion of cognition, willingness and actions of customers’ civic participation, (3) the roles of the JRF within the processes of judicial reform in Taiwan. The main findings of the study are summarized as follows: 1. In the “Judges Act” as a social marketing product, the JRF adopts strategic social marketing to build the connection between civic groups and individual citizens for the purpose of promoting civic participation of judicial reform in Taiwan. 2. The social marketing design of the JRF becomes an effective strategy for raising the cohesion of citizens’ power to the highest level of civic participation. Certain recommendations for the JRF, government authorities and future researches are proposed based on the findings.