A study on social capital of social entrepreneurial media: A case of 4-Way Voice

碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 102 ===   Commercial media have been neglected the news reporting professionalism due to achieve the goal of profit maximization during the past few decades. On the other hand, nonprofit media must rely on donations and grants due to the long-term financial problems....

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Bibliographic Details
Main Authors: Grace Cheng Min Ho, 張敏和
Other Authors: 陳炳宏
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/zmpkap
Description
Summary:碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 102 ===   Commercial media have been neglected the news reporting professionalism due to achieve the goal of profit maximization during the past few decades. On the other hand, nonprofit media must rely on donations and grants due to the long-term financial problems. Therefore, it forces the global media to find a "third way", i.e. social enterprise for solving the financial problems as well as restoring the news reporting professionalism.   Using the case of 4-Way Voice, this study aims to find out how 4-Way Voice creates the resource and social value based on social capital theory.   The study found that the interaction of the structural, cognitive and relational dimension is conducive to the creation and accumulation of social capital. Besides, the mission-driven in 4-Way Voice helps to bring in several resources which including human, financial and social resources. Finally, the creation of social value in 4-Way Voice includes the social problems solving, environmental conditions improvement, idea transmission, and the support and contribution to new migrants in Taiwan.