| Summary: | 碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 102 === Industrial localization is using local resources, produces, and sells to help local specialties. It can help not only the employments of population, but also the developments of economics. There are many problems in cultural creative industries and local culture industries. Although the local has rich cultural resources, lacks some unique culture and creativities. It causes too many similar products and services locally. After in-depth surveys with interviews, we found that even though the tourists continually rise, the stores still couldn’t make profit. It caused them bankrupt and people emigrations. Our study adopted Townway Creative Co., Ltd. as the case study. We discussed the new social entrepreneurs that how to combine multiple capitals (social capital, intellectual capital, cultural capital) to get rid of traditional non-profit organizations which relying on donations and government’s assistances. To utilize commercial autarky and networked relationships exchanged trusts, mutual benefits and altruistic facts. We hope it can produce value networks and further reach the goal “Industrial localization”. Our study not only surveyed relevant people who live locally but had a conversation with the speaker who had a public speech. Finally, our study extended the theory of new social entrepreneurship and multiple capital theories, supplement with a successful example “Townway Creative Co., Ltd, has doing good business locally”. We provided them some useful suggestions.
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