Research on Green Supply Chain Management from the Perspective of Diffusion of Innovation- A Case of Company A
碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 102 === Previous research has been mostly examined the reason and result of Green supply chain management. However, our study focus on the process of Green supply chain management to investigate acceptance of adopters through the lens of five main innovation char...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53051499746668565378 |
| Summary: | 碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士班 === 102 === Previous research has been mostly examined the reason and result of Green supply chain management. However, our study focus on the process of Green supply chain management to investigate acceptance of adopters through the lens of five main innovation characteristics. Building advanced green supply chain system to achieve the ultimate goal of energy saving and carbon reduction. This study grounded on a single case study of A company, the professional color filter manufacture in Taiwan, to reveal green culture reduce the barriers of diffusion in the implementation of green supply chain. Thus, we address that companies should attach importance to supply chain relationship and inspired interior green culture for successful diffusion of green innovation.
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