A Study on the Consumption Behavior in Chinese Game
碩士 === 臺北城市科技大學 === 資訊應用產業碩士專班 === 102 === The purpose of this paper is to investigate the model on consumers’ behavior of Chinese online game. We adopt three dimensions to build the structural model of consumers’ behavior including endorsers, motivation and perceived quality. The research data were...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30460473118584207298 |