An Exploratory Study on the Value of Handmade Soap:A Means-End Chain Approach

An Exploratory Study on the Value of Handmade Soap:A Means-End Chain Approach

碩士 === 臺北城市科技大學 === 運動健康與休閒所 === 102 === This paper aims to explore consumers' Soap customer value connotation and link mode, providing soap industry designed to meet consumer ideas, demand for the product. The purpose is to study methods chain model (Means-end Chain Model) in theory, through i...

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Bibliographic Details
Main Authors: Chen, Ming-Ren, 陳明仁
Other Authors: Shun-Tang Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/64409737726494658070

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