Company Operation Decision Dilemma between Profit and Growth

• Main Authors: Fu, Shih-Chun, 符識鈞
• Other Authors: Lin, Che-Chun
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/53642p

碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 102 === In this thesis, the United Microelectronic Corporation (UMC) historical revenue, CAPEX and finance performance is studied. Operation performance is diagnosis and future strategy is proposed based on current industry and competitiveness. UMC is found at 1980, and sponsor by government foundation. The technology is also transferred from ERSO/ITRI. UMC was converted from IDM to pure foundry at 1997. UMC foundry revenue does not growth well in the past 10 years. Some finance data is studied to provide the explanation. There is conflict between profit and investment. UMC past performance study may derive some valuable insight for enterprise business operation. Beside the past performance review, author also would like to propose strategy for UMC future operation direction: Advanced technology investment is huge. The return is not obvious. UMC should focus on the IoT since advanced logic process technology and huge investment is not necessary in IoT. 8” and/or 55nm in 12” will be good target technologies in terms of cost and performance. That’s the future opportunity for UMC.