Customer Management and Pricing Strategy of Weather Services

• Main Authors: Lin, Shu-Yao, 林書瑤
• Other Authors: Chiu, Hung-Chang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/11367460298247094599

碩士 === 國立清華大學 === 經營管理碩士在職專班 === 102 === Weather service is a kind of professional service. This service is generated from weather open data, computed by weather model, adjusted by professional weather analysts; and eventually provides customized values for enterprises on a specific weather forecast. Weather service not only helps businesses to reduce the loss from bad weather, but increases the revenue through the forecast of weather conditions. Due to radical climate change and Greenhouse Gas, severe disasters and abnormal weather tends to be frequent, the needs of weather service is growing. Therefore, it is necessary to explore how a weather service company providing a better customer management and pricing solution companies. The purpose of this study is as follows. First, this study discusses the demand of Taiwan weather market by using the economic sensitivity of industry. Second, to the present study analyzes the customer relationship management (CRM) for various industries. Finally, this study proposes a tentative value-based pricing strategy for weather service companies.