The Application of Open Innovation Theory in Taiwan's Agricultural Products-A Case Study on the Madou Pomelos

• Main Authors: LEE,I-TIEN, 李宜恬
• Other Authors: Lin, Che-Chun
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/at7w52

碩士 === 國立清華大學 === 經營管理碩士在職專班 === 102 === In Taiwan’s economic development, agriculture has been playing an important role for decades. However, due to industrialization, specialization, the advent of high-technology, and the international network of e-commerce with the non-development of agricultural systems in the past 60 years, there has been a big change in Taiwan’s agricultural system. Since January 1991, the Republic of China joined the World Trade Organization (WTO), the inevitable pressure from the global competition has had an impact on Taiwan agricultural importing products making small-scale farmers difficult to gain expected amounts of profit. Taiwan has a smallholder agricultural system, production and marketing of agricultural classes organized by groups. These groups integrate farmers into farmers' associations. Although Taiwan has a considerable amount of associations, it is still difficult to form inter-organizational integration. The major domestic, international, and chained operators have gained more advantages when applying for agricultural management. Through the integration of open innovation to farmers, government resources and core competitiveness have been established so that the value creation, value distribution, and network management will be open to free competition. This is a key for future agriculture to succeed in the fierce competitive environments. In this study, through the success of New Zealand kiwifruit opening innovation value, we explored a viable value of Madou pomelos and developed several business strategies. The findings showed the following: 1.Enterprise systems of Madou pomelos have established strategic alliances between farmers and the benefits which enhance the industrial value of Madou pomelos 2.A marketing-oriented production management system could enhance the channel control of the market 3.Research and development of repositioning pomelos and the extension of value-added products could improve the value of commercialization 4.Through an establishment of the Madou pomelos, a variety of brands could upgrade Madou pomelos industry increasing the operating profits.