Entrepreneurial opportunity recognition: Case study of Crowdfunding platform

• Main Authors: Chen, Po-Yu, 陳柏羽
• Other Authors: Chen, Pao-Lien
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/75stm9

碩士 === 國立清華大學 === 科技管理研究所 === 102 === The research focus on（1）Why an innovative business model-crowdfunding appears in some industries,(2) How can the founders recognize the entrepreneurial opportunities, and (3) After crowdfunding platforms is established, how they in response to the deformation of its industrial environments. The subjects selected for the Taiwan crowdfunding platforms and the industrial development. The First crowdfunding platform in the news industry-WeReport, the biggest crowdfunding platform in the Venture Capital industry-FlyingV, crowdfunding in product design industry-Limitstyle and crowdfunding in charity industry-Red Turtle are in our discussion. We found that entrepreneurial opportunities arise, including appearing of new knowledge or technology, the old market’s inefficiency, changing of cost or structural. Next you need prior knowledge by entrepreneurs, social networks to recognize this opportunity. And according to various entrepreneurs venture to judge whether personality traits, values included entrepreneurs, the cost of judgment, optimism. Taking crowdfunding platform as a new business model, it changed in the process of commercialization into various industries. Otherwise, they are still some common features. They deeply reference to overseas platforms, having optimistic view to platform development, and they don’t think that is a competitive relationship between the various platforms. Crowdfunding platform use social network website to be the primary promote channel and they all design long term profit model to maintain sustainable.