How Different Conflict of Reversal Stories affect Consumers' Brand Attitude: The Moderating Effects of Product Types
碩士 === 國立清華大學 === 科技管理研究所 === 102 === With the development of brand marketing, brand story has been an essential way of marketing in order to obtain the attentions and good impressions from the consumers. It is very important to know how to use an attractive brand story to impress the target consume...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73f334 |