Achieving innovation capability through entrepreneurial orientation – the evidence from the commercial bank industry in Taiwan

• Main Authors: Zhao-Zheng Jian, 簡昭政
• Other Authors: Shih-Chia Chang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/6sqjnj

碩士 === 國立臺北商業技術學院 === 商學研究所 === 102 === In order to respond to the brutal competitive and over banking environment, the Taiwanese commercial banks aggressively develop the overseas markets operation strategy. Banks target the oversea market such as Mainland China, Vietnam, Thailand, and Myanmar. It is imperative to explore the entrepreneurial orientation to innovation capability effect. There are five dimensions of the entrepreneurial orientation including the employee autonomy, innovativeness intention, risk taking, proactiveness, and competitive aggressiveness. There are four dimension of the innovation capability including product, service, process, and marketing. The causal relationship model is structured by the effect of entrepreneurial orientation on innovation capability. This study based on the data from the Taiwanese commercial banks and apply the factor analysis and multi-regression to verify the effect of the entrepreneurial orientation on innovation capability. This study provide the directions to bank managers to strengthen the entrepreneurial orientation to promote the specific innovation capability.