| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 102 === The expansion of Chinese market makes the demand for industrial products increasing, driven by market demand and the huge interest, import and sale of many industrial products. Industrial products in China has also led to price competition pressures. In this study, Hans von Mangoldt reactor sales practices and marketing strategies, combined with customers and the industry interviews, market surveys, market share analysis and SWOT analysis, with the industry price market situation analysis, and for Hans von Mangoldt in China the future strategic direction for further discussion.
In this study, the reactor product industry chain is subdivided into B1（raw materials, such as silicon steel, copper, aluminum coils, screws, insulation materials ...） to B2（reactor supplier） to B3（capacitor brand suppliers or system integrators） to B4（transmission and distribution equipment distributors or dealers）to B5 （switchboard system operators） to B6（End user, factory owners）.
This study case is located in the B2 of the above industry chain.
From the analysis of the derived industrial chain, Hans von Mangoldt should have strategy of marketing reinforcement, such as reinforce the brand awareness by internet promotion, the reinforce of the distribution net, reduce the cost, product and market extension. Or should Hans von Mangoldt make the diversity business? Or acquired by big enterprise group?
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