An Eye-Tracking Study of the Framing Effect and the Moderating Effect of Elaboration Likelihood in Online Shopping
博士 === 國立中山大學 === 資訊管理學系研究所 === 102 === With the fast development and diffusion of the Internet, e-commerce is gradually changing shopping behavior and business model, and has a high economic value where the academics and industries are worth investigating. In online shopping, it is important to und...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95t384 |