Exploring the Persuasive Effect of Check-in Posts in Facebook
碩士 === 國立中山大學 === 資訊管理學系研究所 === 102 === With the increasing of using Facebook, people began to share where they have been through check-in function. In order to create word-of-mouth and achieve the effect of marketing, stores would offer discounts as long as people check in. The purpose of this stud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dae8xg |