| Summary: | 碩士 === 國立中山大學 === 資訊管理學系研究所 === 102 === Traditionally, start-up companies and entrepreneurs who have ideas to start business receive investments from venture capital, business angels or bank loan. Now, Entrepreneurs can show their business plans on Crowdfunding websites to attract investors. Once the requested funding amount is reached, the project will be implemented and the investors will get the reward promised by the entrepreneur. This kind of platform has been increasingly popular, but the risk is usually high for the investors. Not much research has investigated what factors may affect investors intention to support projects on crowdfunding websites.
In this paper, we investigate several factors that may affect funder’s intention to support Crowdfunding projects, including individual motivation and the nature of the project. The results show that: (1) Intrinsic motivation is the major motivation for people to support these projects; (2) Project quality, fit of their interests and the fundraising goal are factors that affect crowd funder’s funding intention; (3) The nature of the project is more influential than personal motivation on attitude toward funding a project; (4) Funding attitude and intention are moderated by different types and different funding levels of the project.
|
|---|
