A study of Using Social Media for Promoting Health-Related Issues in Taiwan
碩士 === 國立中山大學 === 資訊管理學系研究所 === 102 === Recently, Facebook has become the most popular social media in Taiwan. Based on the study of Morales, Wu, and Fitzsimons (2012), this study investigates if the health promoting message using scary or disgusting expression posted on Facebook would be more effec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26194754581927216735 |