Understanding the intention to initiate a location-based mobile group buying

碩士 === 國立中山大學 === 資訊管理學系研究所 === 102 === Group buying has been very popular all over the world. It is a very mature business model. At the same moment, location-based feature of mobile technology has also been very mature, too. Therefore, many and many companies and industries try to grab this opport...

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Bibliographic Details
Main Authors: Yen-yin Chen, 陳彥尹
Other Authors: Hsiang-Chu Lai
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/rv4w7a