The Effect of Staff Gender Roles on Turnover Intention and Service Attitude -- Take Public Relation Corporationsas an Example
碩士 === 國立中山大學 === 傳播管理研究所 === 102 === After Taiwan enterprises learn the media and marketing tactics from Europe several decades, &;quot; Public Relations (PR) &;quot; has become quite a hot industry, doubled number of PR firms to grow in the last 10 years. The business covers quite a lot. I...
Main Authors: | Tzu-Liang Tai, 戴子良 |
---|---|
Other Authors: | I-Heng Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/w63654 |
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