Collaborative branding: Research on the process of brand co-creation by PeoPo and Users
碩士 === 國立中山大學 === 傳播管理研究所 === 102 === With the help of the Internet, the way of news broadcasting and the right of interpreting news are no longer monopolized by professional media organizations. Citizen media has brought forth a new era by countering the mainstream broadcasters. PeoPo, the first c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56777827951225820150 |