Private Brand Could be Different : The Effects of Resisting and Accepting Persuasion of Retail Private Brand Strategy
碩士 === 國立中山大學 === 傳播管理研究所 === 102 === The development of retail private brands have grown continuously in Taiwan, but little previous research explores the marketing communication strategies of these brands or further divides them into private brands and sub-brands. This study combines related liter...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/796372 |