Choice of Music: The Influences of Music Tempo, Crowding and Shopping Motivation on Consumption Experience Evaluation
碩士 === 國立中山大學 === 國際經營管理碩士班 === 102 === Talking about the feeling of music, it’s common that people has excited and happy feeling regarding fast tempo music, relatively, people has calm and peaceful cues based on slow tempo music. In the past research, customers under slow music would stay longer an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95966620779554512832 |