Rightovers: Utilizing the Sharing Economy to Promote Home Cooking

• Main Authors: Todd Lajeunesse, 泰達
• Other Authors: Yen-Chun Jim Wu
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/49bx62

碩士 === 國立中山大學 === 國際經營管理碩士班 === 102 === Social entrepreneurship is defined as the ability to pursue entrepreneurial ventures with the main goal of enhancing social welfare. With the rise of technology, a new ‘sharing economy’, based on collaborative consumption, is being born from this social entrepreneurial spirit. By utilizing data compiled from multiple sources including the United States Department of Agriculture, the Economic Research Council and Latitude Research, the paper will first assert an implicit demand for home cooking by establishing its health benefits. The paper will then will attempt to uncover the most significant inhibitors to the public’s consumption of home cooking, followed by the corresponding solution that may be provided through collaborative consumption. Together, these three pillars encompass the opportunity to enhance social welfare. The paper will then introduce Rightovers.com- a neighborhood meal-sharing network that aims to connect home cooks with friends, family and neighbors in search of alternatives to fast-food, restaurants and frozen dinners. It will examine the Rightovers.com business model and attempt to frame it as a potentially legitimate social entrepreneurial venture within the North American sharing economy. All of the data referenced involved surveys completed by Americans on food consumption habits, social networking and participation in the sharing economy. This represents the best data available to project viability within Rightover.com’s intended initial marketplace- Vancouver, Canada.