| Summary: | 碩士 === 國立中山大學 === 國際經營管理碩士班 === 102 === Social entrepreneurship is defined as the ability to pursue entrepreneurial ventures
with the main goal of enhancing social welfare. With the rise of technology, a new
‘sharing economy’, based on collaborative consumption, is being born from this social
entrepreneurial spirit.
By utilizing data compiled from multiple sources including the United States
Department of Agriculture, the Economic Research Council and Latitude Research, the
paper will first assert an implicit demand for home cooking by establishing its health
benefits. The paper will then will attempt to uncover the most significant inhibitors to
the public’s consumption of home cooking, followed by the corresponding solution that
may be provided through collaborative consumption. Together, these three pillars
encompass the opportunity to enhance social welfare.
The paper will then introduce Rightovers.com- a neighborhood meal-sharing
network that aims to connect home cooks with friends, family and neighbors in search
of alternatives to fast-food, restaurants and frozen dinners. It will examine the
Rightovers.com business model and attempt to frame it as a potentially legitimate social
entrepreneurial venture within the North American sharing economy.
All of the data referenced involved surveys completed by Americans on food
consumption habits, social networking and participation in the sharing economy. This
represents the best data available to project viability within Rightover.com’s intended
initial marketplace- Vancouver, Canada.
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