| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === In recent years, the concept of social enterprise emerges and grows nicely in many countries. , However, people does not seem to fully understand what the social enterprise is and how it different from the non-profit organization. This thought might lead people misunderstand the profit behaviors of social enterprises, and it may let the development of social enterprises faces obstacles. Therefore, the purpose of this study is to understand the current situation and the development strategy of social enterprises in Taiwan. Through investigating the public''s understanding of the social enterprises and its source of funds, we can find out what strategies do the social enterprises take to face such public awareness and reach sustainable operation.
Based on both survey and in-depth interview research approaches methods, this study found that people agree with the self-sufficiency for social enterprises, and think "charity" is the most important thing for social enterprises. But social enterprises believe that enhance the operational capacity to meet the challenges is the most important thing. And social enterprises think it is not important whether the public can distinguish between non-profit organizations and social enterprises or not. For them, public is consumer, therefore what they want to do is sticking to the social value, improving product quality and operational capabilities, then they can successfully develop and attract more consumers.
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