What are the Effects of the Online Stealth Marketing on the Consumer’s Behavior?
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === The central research question of this thesis is the following: What are the effects of the online stealth marketing on the consumers behaviors? Sub-research questions arising are: Do online stealth marketing techniques have different consequences on consumer b...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mdgfs4 |