Does Facebook popularity affect sale? The impact of Facebook popularity on the physical album sales of music artists
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === In this thesis, the equivalence of popularity and album sales will be discussed its relative to Taiwan pop-music artist. The number of “Like” on Facebook has been adopted as the popularity index. Billboard charts information is used for sales volume because of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mz7j5t |