| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === The development of PC industry has been more than 50 years, with advances in technology and changes of the environment, PCs’ prices being affordable, are now very high penetration of electronic products. But, they also have resulted in a terrible competitive environment. Global and small PC companies have suffered and got lower gross profit, which would let lots of companies decide whether to stay or continue to operate in this industry. Today, there are fewer PC companies, the negative growth of sales in consecutive years and the new record of its recession in 2013. So, we begin to realize that PCs are really dying? When the whole industry has gone worse, Lenovo run out. It’s “the only one PC company in the world” can maintain the positive growth of sales. From an obscure company which only can run the business from the government of China, the acquisition of IBM PCD, increasingly large scale, and in 2008 after suffering heavy losses on the turnaround in just a few months, through constantly joint ventures and acquisitions, Lenovo finally got the first place in global market share in 2013.
This study attempts to explore the secret of the success of Lenovo from RBV and to understand a successful PC company how to get, use the resources and capabilities they have, and form a sustainable competitive advantage in the PCs’ field. The results show that: if PC company wants to keep its competitive advantage much longer, its internal resources and capabilities must be constantly updated, enhanced and to maximize the advantage’s effect of sustainability, unique and substantiation. Secondly, the competitive advantage of PC company gets back to the basic eventually. It shall construct five advantages: “supply chain, distribution and service, brand, R&;D and the relationship to the government. ” This five interlock with each other. If you lost one of them, the company will lost more advantages than you think. Thirdly, PC company must pay attention to the stage where it at and the next stage of PC’s industry life cycle. Save for a rainy day. PC company must also identify its competitive position to conduct appropriate activities and strategies based on the industry life cycle.
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