The Influence of Cause-Related Marketing and Brand Image on Purchase Intention: A Case Study of Taishin Holdings
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === A lot of people want to join the finance industry. However, when Taiwan became a member of WTO in 2002, Taiwan had to face the challenge from the International. The finance market size let finance business hard to grow up. The Finance Crisis also hit Taiwan’s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vuy846 |