The Relationship among Perceived Price, Brand Image, Store Image and Perceived Value to Purchase Intention─The Case Study on a Spanish Clothing Brand ZARA
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === Economic development improves our life quality and enhances the level of life demand including food, clothing and others. However, the economic recession recently has reduced budget of consumer expenses but it doesn''t affect the existing sta...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7n9kcz |