A Study on Male Customer Loyalty for Purchasing Male Care Products and Cosmetics

碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === Men with the frequency of using male care products and cosmetics are increased in recent years, and the market in male care products and cosmetic has been developed. Thus, men with gender role characteristic will influence the choice of male care products and...

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Bibliographic Details
Main Authors: YA-FANG CHEN, 陳雅芳
Other Authors: Tsai,Hsien-tang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/51285109036597360155