An Application of the Modified Technology Acceptance Model to Investigate the Factors Affecting Tourists Selection of Scooters in Liuqiu County

• Main Authors: Huang, Chi-Ju, 黃琦茹
• Other Authors: Lee, Shyang-lin
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/93169845608631080330

碩士 === 國立屏東科技大學 === 科技管理研究所 === 102 === This thesis takes the technology acceptance model as the theoretical framework to investigate the tourists’selection of the electrical scooters in Linqiu, Pingtung. Four classes of external variables, namely system performance, adaptation of task, reliability, and trust, are chosen. Questionnaires are designed and a convenient sampling is conducted. 220 samples of the tourists who rent electrical scooters are collected, as well as 220 samples form the tourists who rent gasoline scooters. The results from the statistical analysis show that the perceived usefulness of the tourists, renting electrical scooters, is significantly affected by system performance, adaptation of task, and trust, the perceived ease of use is significantly affected by external variable. Furthermore, both of the perceived usefulness and the perceived ease of use have significant effect on the intention of use. But different results are found for those tourists who rent gasoline scooters. Only system performance and trust have significant effect on the perceived usefulness. None of the external variables has significant effect on the perceived ease of use. The intention of use is significantly affected by neither the perceived usefulness, nor the perceived ease of use. Finally, suggestions to government agencies and the manufacturing and rental companies of electrical scooters are made, hopefully, to increase the use of electrical scooters are made, hopefully, to increase the use of electrical scooters by the tourists in Linqiu, Pingtung.